Pajarito Powder: Website Redesign

When a deep-tech manufacturer's website no longer reflects the sophistication of the products behind it, the gap becomes visible to exactly the people who matter most: industry partners, technical buyers, and potential hires. Noventum led a full B2B website redesign for Pajarito Powder, starting in Figma and building through to a polished WordPress implementation — with rebuilt product pages for better technical documentation access, localized content for their Japanese market partners, and a dedicated Careers section that centralizes every candidate application in one place.

Client Background

Pajarito Powder is a manufacturer of advanced fuel cell and electrolyzer catalysts and catalyst components (catalyst supports). Their website is an important touchpoint for industry professionals, partners, and potential employees, but it had become visually outdated and limited in functionality. In addition to product discovery and recruitment, the company needed to support an international audience, including Japanese partners, with localized content.

Project Scope

Noventum Custom Software redesigned the website to modernize its appearance, improve usability, and support business growth across multiple regions.

The scope included:

- UX/UI design in Figma, with a focus on clear structure and intuitive navigation
- Redesign of products pag to allow users to view and download technical documentation
- Creation of two Japanese-language pages to support international communication and accessibility
- Development of a dedicated Careers section with job listings and a highlighted benefits
- Optimization of the recruitment process by centralizing resume information into a single system – convenient contact form
- Implementation using Beaver Builder, giving the internal team flexibility to manage and update content independently

Key Outcomes

- A modern, professional website that reflects Pajarito Powder’s expertise in advanced energy technologies
- Improved access to technical product information for customers and partners
- Localized content that supports engagement with the Japanese market
- A more efficient recruitment workflow, with all candidate applications collected and managed in one place
- A scalable, easy-to-maintain WordPress solution ready for future growth

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