Client Background
Wisdom of the Earth (WOTE) is a premium essential oils company offering more than 260 medicinal-grade essential oils to customers and distributors worldwide. As the company expanded its eCommerce operations, marketing activities, and sales reporting requirements, several critical business processes relied on manual work or disconnected systems.
To improve operational efficiency, WOTE partnered with Noventum to develop a suite of custom WordPress plugins that automated marketing workflows, shipping calculations, and business reporting.
Project Scope
Marketing Automation
Developed a custom WordPress-Mailchimp integration that automatically synchronizes website activity and customer data between systems. The solution reduced manual subscriber management and streamlined marketing communications, helping the team maintain accurate audience segmentation and automated email workflows.
Automated Shipping & Insurance Calculator - Created a custom WooCommerce shipping plugin that:
- Calculates shipping costs dynamically based on weight, product type, and destination.
- Supports separate domestic and international pricing structures.
- Automatically calculates parcel insurance based on order value.
- Simplifies local pickup workflows by automatically assigning store pickup information when applicable.
- Replaced an unreliable third-party shipping solution with a stable, fully customized system.
Custom Sales Reporting Platform - Developed a custom reporting tool that provides:
- Flexible filtering by date range, customer groups, and tax settings.
- Fast report generation across large sales datasets.
- Customer transaction search capabilities.
- CSV export functionality for further analysis.
- Optimized database queries and DataTables integration for improved performance and usability.
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